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absatzwirtschaft 10 2017: Marketing Research at Goethe University

01.10.2017

Datengetriebene Vordenker

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01.02.2021 New publication in the "Journal of Retailing"

28.01.2021 DMV-ifo Marketing Barometer December 2020

16.03.2021 The Use of Mystery Shopping – Predicting Sales Performance or Achieving Compliance? Sidney Block (University of Cologne)

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60323 Frankfurt am Main
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