Award of the Alfred Gerardi Gedächtnis Prize 2019

Daniel Pietschmann awarded in the category Best Bachelor Thesis

Once a year, the jury of the DDV Deutscher Dialogmarketingverband e.V. (German Dialog Marketing Association) awards prizes to the best scientific theses with dialogue marketing relevance by students in German-speaking countries in the categories dissertation, master's thesis, and bachelor's thesis. This year, Daniel Pietschmann, a student at the Goethe University and HiWi at the Chair of Electronic Commerce under Prof. Skiera, was awarded in the category Bachelor Thesis for his work "Automated Text Summary of Consumer Reviews" with the first prize.

The AGGP is the highest award for scientific theses in the field of dialogue and data driven marketing.

The Marketing Department congratulates Daniel Pietschmann on this great success.

More information is available here.