DMV-ifo Marketing Barometer August 2019

Opposing trends in the mood in the marketing sector

After the business climate index for the marketing sector slumped in July as in previous months (-3.1 points), this trend did not continue in August. There has been no change since the previous month. The DMV-ifo marketing barometer with its business climate thus does not follow the trend of the ifo business climate index of the German economy as a whole, which recorded a further drop of -1.5 points.

Business expectations also showed a downward trend, as was already the case in July. After a decline of -0.8 points was recorded in July, the figure for this month is similar: 0.7 points. On the other hand, the value for the business situation rose by 0.7 points. The assessment of the order backlog, on the other hand, follows another development. After this recorded a sharp drop of -13.2 points in July, this value continues to fall in August, but only by -0.8 points. Contrary trends can also be observed in the expectations for the number of employees and sales, as the former are negative and the latter positive.


The whole evaluation you find here. (only available in German)

Link to previous evaluations.