DMV-ifo Marketing Barometer June 2019

Again upswing in the marketing sector

After the business climate index for the marketing sector showed an upswing in May (1.8 points), this trend will not continue in June. A collapse of -3.3 points can be observed.

The DMV-ifo business climate thus follows the trend of the ifo business climate index of the German economy as a whole. The ifo business climate index recorded a drop of -0.5 points. Although the slump is significantly weaker than that of the DMV-ifo business climate, similar developments can still be observed here. The origin of the decline in the DMV-ifo business climate can be found in the low business expectations, since, contrary to the previous month, there is a downward trend here. After having recorded a plus of 5.5 points in May, a sharp decline of -5.7 points can now be observed. The business situation shows a similar trend, albeit to a lesser extent. However, the decline is slight at -0.8 points. The assessment of the order backlog is therefore not surprising. After it had already been valued very pessimistically in May, with a massive drop of -16.9 points, this value even further drops by a further -4.5 points. While the expectations for the number of employees are adjusting to the trend and also falling, an upturn can be observed in sales expectations.


The whole evaluation you find here. (only available in German)

Link to previous evaluations.