DMV-ifo Marketing Barometer September 2019

New upswing in the marketing sector

After the business climate index for the marketing sector remained stable in August compared to the previous month, a new upswing can be observed in September. This is the first time the value has risen since April. The ifo Business Climate Index for the German economy as a whole is also following this trend and the first upswing since March is being observed here, although it is relatively low at 0.3 points.

By contrast, the upturn in business expectations is more pronounced. Following a slight decline in recent months, these expectations are now rising again by 4.5 points. In assessing the business situation, on the other hand, a decline of 0.9 points can be observed. The assessment of the order backlog follows the rising trend with even stronger growth. After a decline of -0.8 points in August, this value now rises by 12.7 points in September. Expectations regarding the number of employees, sales expectations and price expectations are also following this trend and upturns can also be observed here.


The whole evaluation you find here. (only available in German)

Link to previous evaluations.