Gerald E. Hills Best Paper Award for Prof. Dr. Torsten Bornemann and Co-Authors

Prof. Dr. Torsten Bornemann received together with Prof. Dr. Dr. h. c. mult. Christian Homburg (University of Mannheim), Prof. Dr. Alexander Hahn (Nuremberg University of Technology) and Prof. Dr. Philipp Sandner (Frankfurt School of Finance & Management) the 2021 Gerald E. Hills Best Paper Award for their publication in the Journal of Marketing Research.

In the award-winning paper entitled “The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy,” the researchers examine the role of marketing strategies and characteristics of the CMO of new ventures on the attention of investors and their willingness to invest in a company.


The Gerald E. Hills Best Paper on Entrepreneurial Marketing Award is presented annually by the American Marketing Association (AMA) Entrepreneurial Marketing SIG. With their publication, the authors make an important contribution to research in the field of marketing and entrepreneurship