Goethe marketing department with 13 papers at 2017 ISMS Marketing Science Conference!
ISMS Marketing Science Conference, 7th June - 10th June 2017 in Los Angeles, USA
Again the Goethe marketing department is highly represented at the ISMS Marketing Science Conference from 7th June - 10th June 2017 in Los Angeles. In total 13 papers will be presented.
How Does Digital Advertising Impact Firm Performance and Firm Value?
Shuba Srinivasan, Emanuel Bayer, Edward Riedl, Bernd Skiera
The Impact Of Display Ad Viewability On Advertising Effectiveness
Christina Uhl, Nadia Abou Nabout, Klaus Miller
The Perils Of Ignoring The Budget Constraint In Single-unit Demand Models
Max Pachali, Peter Kurz, Thomas Otter
The Triple Role Of Price
Julia Wamsler, Jochen Reiner, Martin Natter
Are Breaking News Worth Paying For? Exogenous Demand Shocks And The Effect Of Paywalls On Online Newspaper Readership
Klaus Miller, Kathrin Gruber
The Impact of Hard- and Soft-Floors in Real-Time Advertising Auctions on Publisher’s Profit
Steffen Foersch, Marc Heise, Bernd Skiera
Consumer Protection And The Lack Of Regulation Of Innovative Enterprises
Christian Schulze, Daniel Blaseg, Bernd Skiera
The Impact Of Symbolic Advertising And Symbol Affinity On Consumers' Ad Processing And Evaluations
Eliza K. Pott, Jan R. Landwehr
Beating the Going-Public Effect in Firm Innovation
Christine Moorman, Simone Wies
Economic Consequences Of Cookie Deletion
Klaus Miller, Bernd Skiera
A Comparison Of Methods To Calculate Return Rates: Evidence From 16 Retailers
Namig Nurullayev, Siham El Kihal, Bernd Skiera, Christian Schulze
- The Drivers And Consequences Of Ad Blocking
Evert de Haan
- Models Of Endogenous Willingness To Respond In Choice Experiments
Tetyana Kosyakova, Thomas Otter, Felix Eggers