Goethe marketing department with 16 papers at EMAC 2018

European Marketing Academy Conference (EMAC), 29th May-1st June 2018 in Glasgow, UK

Again the Goethe marketing department is highly represented at the European Marketing Academy Conference (EMAC) from 29th May - 1st June 2018 in Glasgow. We are attending the conference with a total of 16 papers and are pleased to be nominated three times for the Overall Best Paper Award Based on a Doctoral Thesis (Top 20 Articles) as well as for the 2018 EMAC / Sheth Foundation Doctoral Dissertation Competition Award.

 

A New Method to Decompose Changes in Customer Equity into its Drivers
Markus Lilienthal, Bernd Skiera, Vincent Skiera

Causal Inference Using Mediation Analysis or Instrumental Variables – Full Mediation in the Absence of Conditional Independence
Thomas Otter, Max J. Pachali, Stefan Mayer, Jan R. Landwehr

Economic Loss of Cookie Lifetime Restrictions*
Klaus Miller, Bernd Skiera
*Special Session on Current Topics in Digital Marketing

Exogenous Demand Shocks and the Effect of Paywalls on Online Newspaper Readership*
Klaus Miller, Kathrin Gruber
*Special Session on Different Behavior on User-Generated Content Networks

Insider Trading and New Product Introductions
Simone Wies, Jeroen Derwall, Arvid O.I. Hoffmann, Joost M.E. Pennings

Measuring Substitution and Complementarity Among Offers in Menu Based Choice Experiments*

Tetyana Kosyakova, Thomas Otter, Sanjog Misra, Christian Neuerburg
*
Nominiert für die 2018 EMAC/Sheth Foundation Doctoral Dissertation Competition

Models of Endogenous Willingness to Respond

Tetyana Kosyakova, Felix Eggers, Thomas Otter

Older Consumers’ Resistance to Innovations: An Information Processing Perspective Dominik Hettich, Stefan Hattula, Torsten Bornemann

* Nominiert für den Overall Best Paper Award Based on a Doctoral Thesis (Top 20 Articles)

Product Incompatibility and Its Benefits from a Customer’s Point of View
Christian Schäfer, Stefan Hattula, Torsten Bornemann
*
Nominiert für den Overall Best Paper Award Based on a Doctoral Thesis (Top 20 Articles)

Relevance of Visual Elements in Online Shopping Cart Design
Stefan Hattula, Alexandra Durst, Torsten Bornemann, Cornelia Hattula

Sophisticated examination of fragmented issues vs. a broader view more relevant to practitioners*
Udo Wagner, Klaus Grunert, Bernd Skiera, Roland Rust, Don Lehmann
*
Round Table Meeting

The Drivers of the Optimal Targeting Strategy: Choosing the Frequency and Spacing of Online Display Ads
Steffen Försch, Evert de Haan

The Impact of Ad Viewability on Advertising Effectiveness*
Christina Uhl, Klaus Miller, Nadia About Nabout
*
Nominiert für den Overall Best Paper Award Based on a Doctoral Thesis (Top 20 Articles)

The Perils of Ignoring the Budget Constraint in Single-Unit Demand Models
Max Pachali, Peter Kurz, Thomas Otter

The Role of Recipient Characteristics for Charitable Givers’ Well-being
Franziska Mesnaric, Torsten Bornemann, Stefan Hattula

Visibility-at-Risk: An Approach to Measure a Firm’s Risk of Losing Visibility in Organic Search
Gabriela Alves Werb, Christian Doppler, Bernd Skiera

 

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