Goethe marketing department with 5 papers at 2018 TPM Conference!

TPM Theory + Practice Conference, 16th May - 18th May 2018 in Los Angeles, USA

Again the Goethe marketing department is highly represented at the TPM Theory + Practice Conference from 16th May - 18th May 2018 in Los Angeles. In total 5 papers will be presented.


The Incremental Value of Unstructured Data in Prediction Customer Retention

Evert de Haan and Elena Menichelli

Economic Loss of Cookie Lifetime Restrictions

Klaus Miller and Bernd Skiera

An Approach to Measure a Firm's Risk of Losing Visibility in Organic Search

Gabriela Alves-Werb, Christian Doppler, Bernd Skiera

Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness

Christina Uhl, Nadia Abou Nabout and Klaus Miller

Social Value of Bidders in Auctions: An Application in Real-Time Advertising

Kamilla Zab, Bernd Skiera and Martin Spann


More details about the conference: http://theorypractice.org/