Goethe marketing department with 5 papers at 2018 TPM Conference!
TPM Theory + Practice Conference, 16th May - 18th May 2018 in Los Angeles, USA
Again the Goethe marketing department is highly represented at the TPM Theory + Practice Conference from 16th May - 18th May 2018 in Los Angeles. In total 5 papers will be presented.
The Incremental Value of Unstructured Data in Prediction Customer Retention
Evert de Haan and Elena Menichelli
Economic Loss of Cookie Lifetime Restrictions
Klaus Miller and Bernd Skiera
An Approach to Measure a Firm's Risk of Losing Visibility in Organic Search
Gabriela Alves-Werb, Christian Doppler, Bernd Skiera
Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness
Christina Uhl, Nadia Abou Nabout and Klaus Miller
Social Value of Bidders in Auctions: An Application in Real-Time Advertising
Kamilla Zab, Bernd Skiera and Martin Spann
More details about the conference: http://theorypractice.org/