Marketing Club Frankfurt association: Spot on Marketing-Science

Digital marketing research at Goethe University.

As part of the "Spot on Marketing Science" event organised by the Marketing Club association on Wednesday, 12th December 2018, the Chair of Electronic Commerce, headed by Prof. Dr. Bernd Skiera, had the opportunity to give participants an insight into digital marketing research at the Goethe University.

Speakers of the evening included Shunyao Yan, Gabriela Alves Werb, Julia Schmitt, Anton Lengle and Prof. Skiera. After the 90-minutes event, the participants were able to talk directly to the speakers over a glass of wine.

The successful event ended with a lot of positive feedback for the speakers as well as interesting insights for the participants into various aspects of digital market research at the Goethe University.

More information can be found here