Marketing Department with a total of 13 contributions at the most important European marketing conference EMAC

We are happy to announce that the Marketing Department will be represented with a total of 13 contributions at the most important European marketing conference, EMAC. We are looking forward to exciting presentations and discussions in Bath!

Competitive Papers

A Disclosure-Based Approach for Measuring Economic Exposure to Non-Events with Evidence from Apple’s App Tracking Transparency (Agnish Ghatak & Bernd Skiera)

Examining Consumer Acceptance of Imperfect Products based on Construal Level and Fluency Theory (Stonner, Kwiek, & Landwehr)

Flexible Ownership: How Circular Buy‑Back Offers Allow Financial and Temporal Fluidity (Hettich & Eckmann)

How Firms Grow With Their Customers (Kraft & Skiera)

On Combining Replication Approaches for Better Consumer Behavior Insights (Kehl)

Privacy Literacy in Europe: Current Status and Its Implications (Althaus, Bauer & Skiera)

Processing Fluency Influences Future Probability Judgments (Winkler & Landwehr)

Resale  Royalties in the Creator Economy: Evidence from Non-Fungible Tokens (Chuang, Hanneke, Skiera & Hinz)

The Unexpected Financial Benefit of Unethical Work Behavior (Rademacher, Schumacher, Goukens & Garbinsky)

Special Session

Corporate Sociopolitical Activism - Business Issue Ownership, Public Issue Perception, and Consumer Reactions / Special Session on Corporate Sociopolitical Activism – Advances from European Scholarship (Sanchez Garcia & Bornemann)

How Executive Traits Drive Innovation (Seehawer & Wies)

Paying for Privacy: Pay-or-Tracking Walls (Kesler, Müller-Tribbensee, Miller & Skiera)

Poster Presentation

Gender Stereotypes in Voice Commerce: A Cross-Cultural Study on Gendered and Gender-Neutral Voices (Eppe/Sollfrank/Kim)