NET Institute support Research Project on Digital Cookies

The NET Institute of the NYU Stern School of Business supports the research project on digital cookies from Klaus Miller and Bernd Skiera. The goal of the project is to determine the value of digital cookies for the advertising industry and to develop novel approaches to optimize real-time and programmatic-advertising.

The NET Institute supports as independent non-profit organization scientific research on network industries, electronic commerce and telecommunications worldwide and is supported by institutions such as Google, Microsoft or AT&T.