New publication in Journal of Experimental Psychology: Applied

The Journal of Experimental Psychology: Applied publishes an article on effective brand image creation based on attribute associations:

Eckmann, L., Landwehr, J. R., Högden, F., & Unkelbach, C. (forthcoming). The Relative Effectiveness of Conditioning One or Two Attributes to a Brand. Journal of Experimental Psychology: Applied. https://dx.doi.org/10.1037/xap0000513

The article is available online under the given DOI.

Congratulations to the authors!