New Publication in the Journal of Consumer Psychology

The article "Measuring Processing Fluency: One versus Five Items" by Laura Graf, Stefan Mayer, and Jan Landwehr is forthcoming in the Journal of Consumer Psychology (JCP). JCP is considered to be the word-leading scientific journal on consumer psychology and is rated as an A-publication by established journal rankings. In their article, the authors develop a new measurement scale for processing fluency. We congratulate the authors on this great achievement.

Link to the article: http://onlinelibrary.wiley.com/doi/10.1002/jcpy.1021/abstract