New publication in the Journal of Marketing Research

”How Does the Adoption of Ad Blockers Affect News Consumption?"

The marketing department is delighted to report about the following publication in the "Journal of Marketing Research":

Yan, Shunyao / Miller, Klaus / Skiera, Bernd (2022), „Do Ads Harm News Consumption?”, Journal of Marketing Research

Congratulations to the authors!

Link to the article

Article as pdf