New publication in the "Journal of Marketing Research"

EXPRESS: How Insurance Prices Affect Consumers’ Purchase Decisions: Insurance Price as a Risk Signal

The marketing department is delighted to report about the following publication in the "Journal of Marketing Research":

Jochen Reiner, Julia Wamsler, Torsten Bornemann and Martin Natter: "EXPRESS: How Insurance Prices Affect Consumers’ Purchase Decisions: Insurance Price as a Risk Signal".

The article can be found here: https://doi.org/10.1177/00222437241270217

Congratulations to the authors!