New Publication in the Journal of Marketing
Article from Evert De Haan, P. K. Kannan, Peter C. Verhoef und Thorsten Wiesel in the latest issue
The Journal of Marketing has published the article „Device Switching in Online Purchasing: Examining the Strategic Contingencie” by Evert De Haan, P. K. Kannan, Peter C. Verhoef and Thorsten Wiesel in its latest issue.
We congratulate the authors on this very nice accomplishment and their publication in one of the world-leading top journals.
Journal of Marketing webinar series