New Publication in the "Schmalenbach's journal for business management research"

Article from Martin Spann and Bernd Skiera in the "Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung" (Schmalenbach's journal for business management research)

The "Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung" (Schmalenbach's journal for business management research) will publish the article "Dynamische Preisgestaltung in der digitalisierten Welt" (Dynamic pricing in the digitalised world) by Martin Spann and Bernd Skiera.

We congratulate the authors on this very nice accomplishment.

 

Abstract:

Digital technologies favour the use of dynamic pricing, i.e. prices that vary unannounced for a basically identical product. In the public discussion, different forms of dynamic pricing are often mixed up, which makes a meaningful analysis of the advantages and disadvantages of dynamic pricing difficult. The aim of this article is to present the economic fundamentals and the discussion as well as Klassifikation of the possibilities of shaping dynamic pricing. In addition, an evaluation of the advantages and disadvantages of dynamic pricing from the buyer's and seller's point of view is given. Finally, implications for business management research are discussed.


Keywords

Dynamic Pricing - price differentiation - price discrimination - digitalisation - privacy - data protection

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