Presentation by Professor Shuba Srinivasan

Presentation by Professor Shuba Srinivasan, Boston University School of Management: "Customer Mindset Metrics and Brand Performance", 11.06.2013 12:15-13:30, Seminar Room 1.201 (Department Marketing).

Presentation by Professor Shuba Srinivasan, Boston University School of Management: "Customer Mindset Metrics and Brand Performance", 11.06.2013 12:15-13:30, Seminar Room 1.201 (Department Marketing).

Further information about Prof. Srinivasan: http://smgapps.bu.edu/mgmt_new/profiles/SrinivasanShuba.html