Publication in the "International Journal of Research in Marketing"

Article from Dr. Annika Wiecek, Prof. Dr. Daniel Wentzel and Prof. Dr. J. Landwehr in the "International Journal of Research in Marketing"

The "International Journal of Research in Marketing" has published the article "The Aesthetic Fidelity Effect" by Dr. Annika Wiecek, Prof. Dr. Daniel Wentzel and Prof. Dr. J. Landwehr.

The article is available from the publisher's Website: https://doi.org/10.1016/j.ijresmar.2019.03.002

We congratulate the authors on this very nice accomplishment.