Publication in the Journal "AMS Review"
Article from Dr. Eliza Dehay and Prof. Dr. J. Landwehr in the Journal "AMS Review"
The Journal "AMS Review" has published the article " A MAP for effective advertising: the metaphoric advertising processing model " by Dr. Eliza Dehay and Prof. Dr. J. Landwehr.
The article is available from the publisher's website: http://link.springer.com/article/10.1007/s13162-018-0131-1
We congratulate the authors on this very nice accomplishment.