Publication in the "Journal of Marketing"
Article from Laura Colm, Prof. Andrea Ordanini and Prof. Torsten Bornemann in the "Journal of Marketing"
The "Journal of Marketing" has published the article "Dynamic Governance Matching in Solution Development" by Laura Colm, Prof. Andrea Ordanini und Prof. Torsten Bornemann.
The article is available from the publisher's Website: https://doi.org/10.1177/0022242919879420
We congratulate the authors on this very nice accomplishment.