Simon-Kucher & Partners visiting our Pricing Lecture
Dr. Johann F. Thieme from the Pricing-Consultancy Simon-Kucher & Partners visited the lecture from Assistant Professor Dr. Klaus Miller and gave a talk on the current topic of „Behavioral Pricing: How to Turn Insights into Practice“.
In his talk Dr. Thieme introduced the central price effects from theory and illustrated their usage in business practice using many illustrative examples from the banking industry. By applying price-psychological and behavioral aspects considerable revenue- and profit-gains can be achieved which further illustrates the special importance of price as a central marketing instrument.
We thank Dr. Thieme very much for his really interesting talk and his visit at Goethe-University in Frankfurt.