Dr. Keyvan Dehmamy


Bayesian Modeling
Choice Modeling
Factor Analysis
Utility Theory

Machine Learning and Big Data


Keyvan Dehmamy is Post-Doctoral Researcher at Goethe University Frankfurt. He studied Biomedical Engineering and Economics from 2003 to 2007 in Tehran and holds a master’s degree in Quantitative Economics from Goethe University Frankfurt, where he also completed his doctoral degree (summa cum laude) in 2015.
His research focuses on Bayesian modeling with application to marketing. He uses Bayesian statistics and MCMC techniques to develop quantitative models of individual demand. Prior to joining Goethe University in 2020, he was an Assistant Professor of Marketing at University of Groningen in the Netherlands. He teaches in the Marketing Analytics master program.