Fabian Rüger

Fabian Rüger

Fabian Rüger has been a doctoral student at the Chair of Market and Consumer Psychology since July 2020. Previously, he studied psychology with a focus on cognitive and visual neuroscience at Justus Liebig University in Gießen.

In the course of his studies he worked as a tutor and gained experience in experimental psychological research during various projects.


Research Interests

  • Consumer psychology
  • Visual aesthetics and product design
  • Processing fluency
  • Ease of use


Teaching at the Bachelor's level