Fabian Rüger has been a doctoral student at the Chair of Market and Consumer Psychology since July 2020. Previously, he studied psychology with a focus on cognitive and visual neuroscience at Justus Liebig University in Gießen.
In the course of his studies he worked as a tutor and gained experience in experimental psychological research during various projects.
- Consumer psychology
- Visual aesthetics and product design
- Processing fluency
- Ease of use
Teaching at the Bachelor's level