Lennart Kehl


Lennart Kehl

About me

Lennart Kehl has has been a doctoral student at the Chair of Market and Consumer Psychology since April 2022. He studied Economics and Business Administration with a focus on Marketing and Management and Business Administration with a focus on Marketing Analytics at Goethe University Frankfurt.

During his studies he worked as a student assistant for over three years at the Chair of Marketing, where he deepened his knowledge in experimental research in the context of several studies on the acceptance of innovative products. 


Research

Research Interests

  • Processing fluency
  • Meta-Analysis & research advancement
  • Linguistic properties of marketing communications
  • Context effects

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