Lennart Kehl
About me
Lennart Kehl has has been a doctoral student at the Chair of Market and Consumer Psychology since April 2022. He studied Economics and Business Administration with a focus on Marketing and Management and Business Administration with a focus on Marketing Analytics at Goethe University Frankfurt.
During his studies he worked as a student assistant for over three years at the Chair of Marketing, where he deepened his knowledge in experimental research in the context of several studies on the acceptance of innovative products.
Research
Research Interests
- Processing fluency
- Meta-Analysis & research advancement
- Linguistic properties of marketing communications
- Context effects
Selected Publications
- Kehl, L.M. & Landwehr, J.R. (2023). Robustness of fluency effects in marketing research - a meta-analysis. Advances in Consumer Research, vol. 51, pp. 340-342.
- Kehl, L.M., Schroeder, N. & Landwehr, J.R. (2024). Rhetorical repetition: A fluency perspective on brand slogan liking. Advances in Consumer Research, vol. 52, pp. tbd.