Lisa Eckmann

Lisa Eckmann has been a doctoral student at the Chair of Market and Consumer Psychology since August 2018. Previously, she studied economics and business administration with a focus on marketing and management at Goethe University Frankfurt as well as behavioral economics at the Wharton School, University of Pennsylvania. During her studies, she worked as a tutor and gained practical experience in strategic marketing and project management.

Research

Research Interests

  • Consumer behavior
  • Minimalism
  • Processing fluency
  • Evaluative conditioning

 Selected Publications

  • Landwehr, Jan R./Eckmann, Lisa (2020): "The nature of processing fluency: Amplification versus hedonic marking", Journal of Experimental Social Psychology, 90, DOI: 10.1016/j.jesp.2020.103997.

Selected Conferences

  • Eckmann, Lisa/Landwehr, Jan R. (2020): "Minimalism in Material Possessions: Theory and Measurement", in NA - Advances in Consumer Research, Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN: Association for Consumer Research, 308-309.

Teaching

Teaching at the Master's level

  • Research seminar "Consumer Behavior"
  • Workshop "Marketing Analytics Intro R"
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