Lisa Eckmann

Lisa Eckmann has been a doctoral student at the Chair for Product Management and Marketing Communication since August 2018. Previously, she studied economics and business administration with a focus on marketing and management at Goethe University Frankfurt as well as behavioral economics at the Wharton School, University of Pennsylvania. During her studies, she worked as a tutor and gained practical experience in strategic marketing and project management.

Research

Research Interests

  • Consumer behavior
  • Design aesthetics
  • Processing fluency and evaluative conditioning

Teaching

Teaching at the Master's level

  • Workshop "Marketing Analytics Intro R"

Other

  • Master's programs coordinator for Betriebswirtschaftslehre and International Management
 

 

 

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