Lisa Eckmann has been a doctoral student at the Chair for Product Management and Marketing Communication since August 2018. Previously, she studied economics and business administration with a focus on marketing and management at Goethe University Frankfurt as well as behavioral economics at the Wharton School, University of Pennsylvania. During her studies, she worked as a tutor and gained practical experience in strategic marketing and project management.
- Consumer behavior
- Design aesthetics
- Processing fluency and evaluative conditioning
Teaching at the Master's level
- Workshop "Marketing Analytics Intro R"
- Master's programs coordinator for Betriebswirtschaftslehre and International Management