Mira Hertel

About me

Mira Hertel has been a doctoral candidate at the Chair of Market and Consumer Psychology since February 2024. She studied psychology at the Ruprecht-Karls University Heidelberg and the University of Cologne.

During her studies, she worked as a student assistant and (scientific online) tutor at the universities of Heidelberg, Cologne, and Hagen. Her focus was on social and advertising psychology topics such as the influence of stereotypes and sexism, as well as the teaching of argumentation skills. In December 2023, she was awarded the C-SEB Student Award.


Research Interests

  • Judgement & Decision making
  • Consumer Behavior
  • Prospect Thory & Framing Effect
  • Social Cognition