Svenja Winkler

Svenja Winkler

Svenja Winkler has been a doctoral student at the Chair for Product Management and Marketing Communication and at the Chair of Marketing at Goethe University Frankfurt since July 2019. She studied Economics and Business Administration with a focus on Marketing and Management at Goethe University Frankfurt an Management with a focus on Marketing and International Management at Johannes Gutenberg University Mainz.

During her studies she worked as tutor and gained practical experiences in market research, advertising, integrated retail marketing and product management in Germany and the Netherlands.

Research

Research Interests

  • Consumer behavior
  • Processing fluency

Teaching

Teaching at the Bachelor's level

Top