Asst.-Prof. Dr. Klaus Miller

Research Interests and Expertise

  • Quantitative and Data-driven Methods in Marketing
  • Two-sided Markets and Digital Platform Economics
  • Customer Lifetime Value-Based Customer Aquisition
  • Demand Estimation
  • Pricing and Willingness-to-Pay
  • Advertising Effectiveness
  • Data Privacy & Regulation
  • Data Science & Business Analytics
  • Online Retailing



About me

Klaus Miller joined the Faculty of Economics and Business Administration at Goethe University in Fall 2015, as an Assistant Professor of Quantitative Marketing.

His research interests meet at the interface of empirical quantitative marketing, management economics, and information systems. Specifically, his research is concerned with pricing and advertising issues in two-sided markets, foremost the digital economy. Methodically, Klaus Miller´s research is based on quantitative empirical modeling, applied econometrics, and lab- as well as field-experiments. His research has been published in the Journal of Marketing Research and the Journal of Product Innovation Management. In Frankfurt he currently teaches a course in Pricing.

Klaus Miller earned a Master’s degree in Business Administration from the Catholic University of Eichstaett-Ingolstadt (WFI School of Management), Germany in 2005 and a PhD (summa cum laude) in Management Economics in 2008 from the University of Berne, Switzerland. During his PhD and as a postdoctoral scholar, he frequently visited the Wharton School of the University of Pennsylvania (Host: Prof. Dr. Dr. Z. John Zhang) and the Graduate School of Business at Stanford University (Host: Prof. Dr. Harikesh S. Nair).

Before joining Goethe University, Klaus Miller was an Assistant Professor of Marketing at the University of Berne, Switzerland from 2008 to 2011. From 2013 to 2014, he lectured on Quantitative Methods and Models in Marketing at the University of Zurich, Switzerland.

From 2011 to 2015 he suspended his academic career to serve as Head of Business Intelligence and Analytics at Ringier AG, a leading Swiss media- and entertainment cooperation based in Zurich.

Selected Publications

Miller, K., Hofstetter, R., Krohmer, H., Zhang, J. (2011), How Should We Measure Consumers? Willingness to Pay? An Empirical Comparison of State-of-the-Art Approaches, Journal of Marketing Research, 48(1), 172-184. 

Hofstetter, R., Miller, K., Krohmer, H., Zhang, J. (2013), How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?, Journal of Product Innovation Management, 30(5), 1042-53.