Ass.-Prof. Dr. Klaus Miller

Research Interests and Expertise

  • Consumer Choice Models and Demand Estimation
  • Consumer Preference Measurement
  • Pricing and Willigness-to-Pay
  • Advertising Effectiveness and Budget Allocation
  • Digital Marketing Strategies
  • Data and Business Analytics
  • Data Privacy and Regulation
  • TIME-Markets

 

 

About me

Klaus Miller joined the Faculty of Economics and Business Administration at Goethe University in Fall 2015, as an Assistant Professor of Quantitative Marketing.

His research interests meet at the interface of empirical quantitative marketing, management economics, and information systems. Specifically, his research is concerned with pricing and advertising issues in two-sided markets, foremost the digital economy. Methodically, Klaus Miller´s research is based on quantitative empirical modeling, applied econometrics, and lab- as well as field-experiments. His research has been published in the Journal of Marketing Research and the Journal of Product Innovation Management. In Frankfurt he currently teaches a course in Pricing.

Klaus Miller earned a Master’s degree in Business Administration from the Catholic University of Eichstaett-Ingolstadt (WFI School of Management), Germany in 2005 and a PhD (summa cum laude) in Management Economics in 2008 from the University of Berne, Switzerland. During his PhD and as a postdoctoral scholar, he frequently visited the Wharton School of the University of Pennsylvania (Host: Prof. Dr. Dr. Z. John Zhang) and the Graduate School of Business at Stanford University (Host: Prof. Dr. Harikesh S. Nair).

Before joining Goethe University, Klaus Miller was an Assistant Professor of Marketing at the University of Berne, Switzerland from 2008 to 2011. From 2013 to 2014, he lectured on Quantitative Methods and Models in Marketing at the University of Zurich, Switzerland.

From 2011 to 2015 he suspended his academic career to serve as Head of Business Intelligence and Analytics at Ringier AG, a leading Swiss media- and entertainment cooperation based in Zurich.

Selected Publications

Miller, K., Hofstetter, R., Krohmer, H., Zhang, J. (2011), How Should We Measure Consumers? Willingness to Pay? An Empirical Comparison of State-of-the-Art Approaches, Journal of Marketing Research, 48(1), 172-184. 

Hofstetter, R., Miller, K., Krohmer, H., Zhang, J. (2013), How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?, Journal of Product Innovation Management, 30(5), 1042-53. 

Work-in-Progress

The Economic Consequences of Cookie Deletion, with Bernd Skiera. 

The Impact of Ad Viewability on Advertising Effectiveness, with Christina Uhl, and Nadia About Nabout. 

Exogenous Demand Shocks and the Effect of Paywalls on Online Newspaper Readership, with Kathrin Gruber.

Measuring Consumers' Willingness to Pay: Do Direct Approaches Really Work?, with Reto Hofstetter, Z. John Zhang, and Harley Krohmer. 

Selected Conferences

Miller, K., Skiera, B. (2017), Economic Consequences of Cookie Deletion, 39th Annual ISMS Marketing Science Conference, June 7 - 10, Los Angeles, USA.

Miller, K., Skiera, B. (2017), Economic Consequences of Cookie Deletion, 46th Annual EMA Conference, May 23 - 26, Groningen, Netherlands. 

Miller, K., Gruber, K. (2017), Are Breaking News Worth Paying For? Exogenous Demand Shocks and the Effects of Paywalls on Online Newspaper Readership, 39th Annual ISMS Marketing Science Conference, June 7 - 10, Los Angeles, USA.

Miller, K., Gruber, K. (2017), Are Breaking News Worth Paying For? Exogenous Demand Shocks and the Effects of Paywalls on Online Newspaper Readership, International Workshop on Psychometric Computing, February 9 - 10, Vienna, Austria. 

Uhl, C., Abou Nabout, N., Miller, K. (2017), The Impact of Ad Viewability on Advertising Effectiveness, 39th Annual ISMS Marketing Science Conference, June 7 - 10, Los Angeles, USA.

Uhl, C., Abou Nabout, N., Miller, K. (2017), The Impact of Ad Viewability on Advertising Effectiveness, 46th Annual EMA Conference, May 23 - 26, Groningen, Netherlands. 

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