Prof. Dr. Thomas Otter

Research Focus

Bayesian Methods and Applications in Marketing
Choice Modeling
Conjoint Measurement
Effectiveness of Marketing Actions
Causal Inference



Thomas Otter (otter[at]marketing.uni-frankfurt[dot]de) is professor of quantitative marketing at Goethe University Frankfurt. His research focuses on Bayesian modeling with application to marketing.  He uses Bayesian statistics and MCMC techniques to develop and refine quantitative marketing models by incorporating psychological and economic theory. He currently serves as coordinating co-editor for Quantitative Marketing and Economics.


A detailed CV can be found here.