Since October 2017, Torsten Bornemann holds the Chair of Marketing at Goethe University Frankfurt. Before joining Goethe University, he was Head of the Marketing Department at the University of Stuttgart. He studied Business Administration at the University of Mannheim, the University of Maastricht and International Studies at the Chinese University of Hong Kong. He obtained his Ph.D. in Marketing (Minor: Psychology) from the University of Mannheim, where he subsequently served as an Assistant Professor of Marketing.

Professor Bornemann's research focuses on issues in the areas of Interorganizational Relationships, Corporate Sociopolitical Activism, and Consumer Behavior. His research has been published in major journals of the field (including Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, and Strategic Management Journal) and received a number of awards and recognitions, such as the Best Dissertation Award of the Academy of Marketing Science, several Best Paper Awards by the American Marketing Association, and a Fellowship granted by the Jackstädt-Foundation.

Prof. Bornemann held visiting positions at Duke University's Fuqua School of Business, Norwegian Business School (BI), Mannheim Business School, University of Bern, Waikato University, and Massey University.

Google Scholar: https://scholar.google.de/citations?user=qNnK12oAAAAJ&hl=de

LinkedIn: https://www.linkedin.com/in/torsten-bornemann-7b4760b3/

Hettich, Dominik / Bornemann, Torsten / Hattula, Stefan (2025), "Understanding older consumer' new product related information behaviors - A life span theory perspective", Journal of Product Innovation Management, https://onlinelibrary.wiley.com/doi/10.1111/jpim.12779  

Reiner, Jochen/ Wamsler, Julia/ Bornemann, Torsten/ Natter, Martin (2025). "How Insurance Prices Affect Consumers’ Purchase Decisions: Insurance Price as a Risk Signal". Journal of Marketing Research, 62 (1), 154-169. doi.org/10.1177/00222437241270217

Landwehr, Jan / Winkler, Svenja / Bornemann, Torsten (2023), "Feeling the Future? Mixed Empirical Evidence for a Link between Processing Fluency and Judgments about Future Probability", Social Psychological and Personality Science, 14 (4), 428-436.

Colm, Laura / Ordanini, Andrea / Bornemann, Torsten (2020), "Dynamic Governance Matching in Solution Development", Journal of Marketing, 84 (1), 105-124.

Bornemann, Torsten / Hattula, Cornelia / Hattula Stefan (2020), "Successive Product Generations: Financial Implications of Industry Release Rhythm Alignment", Journal of the Academy of Marketing Science, 48, 1174-1191.

Vomberg, Arnd / Homburg, Christian / Bornemann, Torsten (2015), "Talented People and Strong Brands: The Contribution of Human Capital and Brand Equity to Firm Value", Strategic Management Journal, 36 (13), 2122-2131.

Alavi, Sascha / Bornemann, Torsten / Wieseke, Jan (2015), "Gambled Price Discounts - A Remedy to the Negative Side-Effects of Regular Price Discounts", Journal of Marketing, 79 (2), 62-78.

Homburg, Christian / Hahn, Alexander / Bornemann, Torsten / Sandner, Philipp (2014), "The Role of CMOs for Venture Capital Funding - Endowing New Ventures with Marketing Legitimacy", Journal of Marketing Research, 51 (5), 625-644.

Homburg, Christian / Stierl, Marcel / Bornemann, Torsten (2013), "Corporate Social Responsibility in Business-to-Business Markets - How Organizational Customers Account for Supplier CSR Engagement", Journal of Marketing, 77 (6), 54-72.

Bornemann, Torsten / Homburg, Christian (2011), "Psychological Distance and the Dual Role of Price", Journal of Consumer Research, 38 (3), 490-504.

Homburg, Christian / Wieseke, Jan / Bornemann, Torsten (2009), "Implementing the Marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge", Journal of Marketing, 73 (4), 64-81.

• 2024: Best Paper Award, American Marketing Association (AMA) CBSIG Conference
• 2024: Louis W. Stern Award Runner-up for significant contribution to the literature on marketing and channels of distribution, American Marketing Association (AMA), AMA Summer Educators' Conference
• 2021: Gerald E. Hills Award for the Best Paper on Entrepreneurial Marketing, American Marketing Association (AMA), AMA Summer Educators' Conference
• 2013: Jackstädt Fellowship of the Dr. Werner Jackstädt-Stiftung 
• 2011: Best Dissertation Award, Academy of Marketing Science (AMS), Annual Conference 
• 2010: Best Paper Award Consumer Behavior Track, American Marketing Association (AMA), Winter Educators' Conference