Prof. Dr. Torsten Bornemann

Research Interests

  • Consumer Behavior
  • Relationship Marketing
  • Innovation Marketing

About me

Since October 2017, Torsten Bornemann holds the Chair of Marketing at Goethe-University Frankfurt. Before joining Goethe-University, he was Head of the Marketing Department at the University of Stuttgart. He studied Business Administration and East Asian Studies at the University of Mannheim, the University of Maastricht, and the Chinese University of Hong Kong. He obtained his Ph.D. in Marketing from the University of Mannheim, where he subsequently served as an Assistant Professor of Marketing.

Professor Bornemann's research focuses on issues in the areas of Consumer Behavior, Relationship Marketing, and Innovation Marketing. His research has been published in major journals of the field (including Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, and Strategic Management Journal) and received a number of awards and recognitions, such as the Best Dissertation Award of the Academy of Marketing Science and a Fellowship granted by the Jackstädt-Foundation.

Prof. Bornemann held visiting positions at Duke University's Fuqua School of Business, Norwegian Business School (BI), University of Bern, and Waikato University. He also teaches in the Full-Time MBA Program at Mannheim Business School.


Colm, Laura / Ordanini, Andrea / Bornemann, Torsten (2020), "Dynamic Governance Matching in Solution Development", Journal of Marketing, 84 (1), 105-124

Bornemann, Torsten / Hattula, Cornelia / Hattula Stefan (2019), "Successive Product Generations: Financial Implications of Industry Release Rhythm Alignment", Journal of the Academy of Marketing Science, forthcoming

Vomberg, Arnd / Homburg, Christian / Bornemann, Torsten (2015), "Talented People and Strong Brands: The Contribution of Human Capital and Brand Equity to Firm Value", Strategic Management Journal, 36 (13), 2122-2131

Alavi, Sascha / Bornemann, Torsten / Wieseke, Jan (2015), "Gambled Price Discounts - A Remedy to the Negative Side-Effects of Regular Price Discounts", Journal of Marketing, 79 (2), 62-78

Homburg, Christian / Hahn, Alexander / Bornemann, Torsten / Sandner, Philipp (2014), "The Role of CMOs for Venture Capital Funding - Endowing New Ventures with Marketing Legitimacy", Journal of Marketing Research, 51 (5), 625-644

Homburg, Christian / Stierl, Marcel / Bornemann, Torsten (2013), "Corporate Social Responsibility in Business-to-Business Markets - How Organizational Customers Account for Supplier CSR Engagement", Journal of Marketing, 77 (6), 54-72

Bornemann, Torsten / Homburg, Christian (2011), "Psychological Distance and the Dual Role of Price", Journal of Consumer Research, 38 (3), 490-504

Homburg, Christian / Wieseke, Jan / Bornemann, Torsten (2009), "Implementing the Marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge", Journal of Marketing, 73 (4), 64-81


  • 2021: Gerald E. Hills Best Paper Award for Prof. Dr. Torsten Bornemann and Co-Authors for their publication in the Journal of Marketing Research entitled “The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy".
  • 2013: Jackstädt Fellowship of the Dr. Werner Jackstädt-Stiftung for the Research of Torsten Bornemann on the Topic of nutritional behavior
  • 2011: Best Dissertation Award, Academy of Marketing Science (AMS), Annual Conference in Miami, FL, USA
  • 2010: Best Paper Award Consumer Behavior Track, American Marketing Association (AMA), Winter Educators' Conference in New Orleans, LA, USA