Sophie Feldner, M.Sc.


Sophie Feldner

Research Interests

  • Consumer Behavior
  • Role Management
  • Business-to-Business Marketing
  • Organizational Decision-Making

About me

Sophie Feldner is a doctoral student and research associate at the Chair of Marketing at Goethe University Frankfurt. In her Bachelor, she studied International Business Administration in Saarbrücken with emphasis on Marketing and spent a semester abroad at Metropolia University in Helsinki, Finland. She completed her Master in Marketing in the Netherlands at the Vrije Universiteit Amsterdam.

During her studies she worked as a research assistant for the marketing department. After completion, she gained practical experience in customer and brand experience marketing as well as sponsoring and worked for marketing strategy consultancies.


Publications

  • Feldner, S., Hettich, D., Bornemann, T. (2026). Personal Roles, Professional Choices: The Effect of Boundary Management in Professional Partner Selection. Journal of Organizational Behavior. https://doi.org/10.1002/job.70075
  • Sollfrank, L., Feldner, S., Kim, J.-Y. (2025). EXPRESS: Brand and Product Presentation in Voice Shopping: Investigating the Effects of Message-Design Adaptations. Journal of Interactive Marketing, https://doi.org/10.1177/10949968251410949

Teaching

Bachelor's level

  • Introduction into Marketing 1 / OMAR

Master's level

  • Advanced Topics in Marketing Research (ATMR Seminar)
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