Sophie Feldner, M.Sc.

Research Interests
- Consumer Behavior
- Role Management
- Business-to-Business Marketing
- Organizational Decision-Making
About me
Sophie Feldner is a doctoral student and research associate at the Chair of Marketing at Goethe University Frankfurt. In her Bachelor, she studied International Business Administration in Saarbrücken with emphasis on Marketing and spent a semester abroad at Metropolia University in Helsinki, Finland. She completed her Master in Marketing in the Netherlands at the Vrije Universiteit Amsterdam.
During her studies she worked as a research assistant for the marketing department. After completion, she gained practical experience in customer and brand experience marketing as well as sponsoring and worked for marketing strategy consultancies.
Publications
- Feldner, S., Hettich, D., Bornemann, T. (2026). Personal Roles, Professional Choices: The Effect of Boundary Management in Professional Partner Selection. Journal of Organizational Behavior. https://doi.org/10.1002/job.70075
Sollfrank, L., Feldner, S., Kim, J.-Y. (2025). EXPRESS: Brand and Product Presentation in Voice Shopping: Investigating the Effects of Message-Design Adaptations. Journal of Interactive Marketing, https://doi.org/10.1177/10949968251410949
Teaching
Bachelor's level
- Introduction into Marketing 1 / OMAR
Master's level
- Advanced Topics in Marketing Research (ATMR Seminar)