Svenja Winkler, M.Sc.

Svenja Winkler

Research Interests


  • Consumer Behavior 
  • Processing Fluency

About me

Svenja Winkler is a doctoral student at the Chair of Marketing and at the Chair for Product Management and Marketing Communication at Goethe University Frankfurt. She studied Economics and Business Administration with a focus on Marketing and Management at Goethe University Frankfurt an Management with a focus on Marketing and International Management at Johannes Gutenberg University Mainz.

During her studies she worked as tutor and gained practical experiences in market research, advertising, integrated retail marketing and product management in Germany and the Netherlands.