Lina Eppe is a research assistant and doctoral candidate at the Chair of Marketing Management at Goethe University Frankfurt. She completed her Bachelor's degree in Communication Design and Advertising in Bielefeld. She earned her Master of Arts in Media and Communication Management with a focus on Brand Management at Macromedia - University of Applied Sciences, Campus Hamburg.

During her studies, she gained practical experience in the fields of online marketing, brand management and e-commerce and worked in international marketing.

• Introduction to mathematics for economists / OMAT