Dorian Petrich


Dorian studied business administration at the University of Mannheim (B.Sc.) and spent a semester abroad at the Queensland University of Technology in Brisbane, Australia. He holds a Master in Management (M.Sc.) from the University of Mannheim and a Master in Economics and Business Administration (M.Sc.) from the Norwegian School of Economics in Bergen, Norway.

During his studies, Dorian gained practical experience as an intern, working student, and research assistant. Since completing his studies, he works as a management consultant for Simon-Kucher & Partners. His clients range from small, PE-backed companies to global leaders in the Software, Internet, and Payment space. Dorian focuses on topics such as product portfolio optimization, new product pricing, design of sales steering models, and the development and execution of SaaS/subscription strategies.

As of May 2021, Dorian is working on his doctorate as an external doctoral student at the Chair of Marketing Strategy & Performance.

Research Interests

Stock Market Intelligence
Firm Innovation Behavior