Jessica is a research assistant and doctoral student at the Chair of Marketing Strategy and Performance. 

After completing her vocational training as a Marketing and Communication Specialist, Jessica received a degree in Media Economics at the Stuttgart Media University with an exchange semester at Karel de Grote Hogeschool in Antwerp, Belgium. She received her master’s in Sales & Marketing Management from the Wiesbaden Business School.

During her studies, she gained experience as a research assistant and tutor. Additionally, she gained professional experience through jobs and internships in a marketing agency, a media company, and a corporate environment.