Lisa Sielaff


Lisa is a doctoral student in the Marketing Department at the Goethe University Frankfurt. She studied Business Administration at the University of Stuttgart and received her master's degree in Marketing and Business Analytics from the University of Edinburgh (UK).

Before joining the Marketing Department at Goethe University, Lisa worked 3 years as a consultant for Customer Analytics and advised firms from various industries, such as retail, publishing, and energy.

Research Interests

Customer Relationship Management
Customer Analytics
Marketing Metrics & Performance Measurement
Decision Making