Paul Hilfrich is a doctoral student in the Marketing Department at Goethe University. He obtained his bachelor’s degree in Frankfurt and completed the Master in International Management/CEMS at Vienna University of Economics and Business with an exchange at Ivey Business School in Canada.
During his studies he worked as a student assistant and gained professional experience through internships in banking, consulting, and the start-up sector.
Interaction of Marketing and Finance
Marketing Assets and Strategy