Ass.-Prof. Dr. Jochen Reiner

Assistant Professor of Marketing

Research Interests

My research interests center on different aspects in the area of retailing with a particular focus on two sub-areas:

  • Pricing, e.g., pricing strategies of retailers
  • Economics of Retail Innovations, e.g., Innovative Pricing and Promotion Mechanisms, Online Customer Reviews

  CV / Publications



About me

Since February 2015, Jochen Reiner holds the Assistant Professor position in Marketing at the Goethe University Frankfurt. In July 2013, he completed his Ph.D. at the Strothoff Chair of Retailing at the Goethe University Frankfurt. Prior to his Ph.D. he studied in the Research Master program at the University of Groningen. Before that, he studied Industrial Engineering and Business Administration & Engineering at the University of Applied Sciences Furtwangen.

In his research he quantifies the (economic) incentives and effects of marketing activities in two connected directions within the field of retailing: pricing and economics of retail innovations.

Jochen Reiner’s research has been published (or is forthcoming) in international journals like International Journal of Research in Marketing, Journal of Management Information Systems, Journal of International Marketing, Interfaces, and in a number of conference proceedings (e.g., EMAC).