Prof. Dr. Jochen Reiner
Assistant Professor of Marketing
In my quantitative-empirical research I focus on firms’ marketing decisions in retail environments (both offline and online) and their challenges and chances due to the digitization of sales, communication and services.
I particularly focus on:
- Retail Platforms
- Add-on Services
- Pricing, e.g., Price Signaling, Pricing Strategies of Retailers
- Economics of Retail Innovations, e.g., Innovative Pricing and Promotion Mechanisms
Since February 2015, Jochen Reiner holds the Assistant Professor position in Marketing at the Goethe University Frankfurt. In July 2013, he completed his Ph.D. at the Strothoff Chair of Retailing at the Goethe University Frankfurt. Prior to his Ph.D. he studied in the Research Master program at the University of Groningen. Before that, he studied Industrial Engineering and Business Administration & Engineering at the University of Applied Sciences Furtwangen.
Jochen Reiner’s research has been published (or is forthcoming) in international journals like International Journal of Research in Marketing, Journal of Management Information Systems, Journal of Economic Behavior & Organization, Journal of International Marketing, Interfaces, and in a number of conference proceedings (e.g., EMAC).