Bachelor and Master Thesis at the Chair
The spots for writing your bachelor's thesis at our chair are allocated centrally through QIS. For bachelor's theses written at our chair, we expect that you have empirical knowledge, which you may have gained in our course "Marketing Analytics (BOEM/PMAR).
Please familiarize yourself with our procedures for writing a bachelor's thesis at the chair before applying through QIS. In addition to supervising your bachelor's thesis, we offer you the opportunity for a 30-minute presentation (including discussion) of your topic. The quality of such a presentation does not factor into the evaluation of your work but serves to collect feedback for your thesis. Dates for these presentations will take place about every three weeks during the lecture period. Please note that such a presentation should be held at least two weeks before your submission deadline so that you can incorporate the feedback.
Further information about your bachelor's thesis in the Marketing focus and at the Chair of Electronic Commerce can be found here.
For specific inquiries, Thilo Kraft can be reached via email in German, and Yu-Jen (Andy) Chuang can be reached via email in English.
We understand that there may be numerous questions at this stage. To assist you, we have prepared a comprehensive document listing Frequently Asked Questions about Bachelor's and Master's theses. We strongly recommend that you consult this document as it may provide immediate answers to your queries, which you can find here.