Elham Maleki

Interests

  • Digital Marketing
  • Machine Learning
  • Big Data Analysis
  • Competitive Analysis

About

Elham Maleki (born 1991) holds a B.Sc. in Industrial Engineering from Sharif University of Technology, Tehran, Iran, and a M.Sc. in Quantitative Marketing from Goethe University, Frankfurt, Germany.

Since September 2013, Elham has joined the Master/PhD program in Quantitative Marketing at Graduate School of Economics, Finance, and Management, where she also gained her master degree.

During her undergraduate studies, she gained practical work experience through internship at Petrohegzan (Oil and Gas Company), and as a teaching assistant at Sharif University of Technology in Tehran. She joined the Data Scientist team at Exactag company as an Intern during her PhD studies.

Since May 2015 she holds a research assistant position at the chair of Electronic Commerce at Goethe University, Frankfurt.


Conference Proceedings:

  • Maleki, Elham., Ringel, D.M. & Skiera, B. (2016), "Digital Attention Maps: Unveiling Competition for Digital Attention using Online Search", EMAC 2016, Oslo, Norway.
  • Maleki, E., Ringel, D.M. & Skiera, B. (2016), "Digital Consumer Attention: Unveiling Digital Competition Using Online Search", Marketing Science 2016, Shanghai, China.
  • Maleki, E., Ringel, D.M. & Skiera, B. (2016), "A New Approach to Analyze Markets and Market Developments", SALTY Conference of Quantitative Marketing, Tübingen, Germany. 
  • Maleki, E., Ahmadi, I, Abou Nabout, N. & Skiera, B. (2017), "Value of Third-Party Data for Targeting in Online Display Advertising", EMAC 2017, Groningen, Netherlands.
  • Maleki, E., Ahmadi, I, Abou Nabout, N. & Skiera, B (2017), "Value of Third-Party Data for Targeting in Online Advertising", Marketing Science 2017, Los Angeles, USA.
  • Maleki, E., Ringel, D.M. & Skiera, B. (2017), "Competitive Evolution Analysis for Consumer Attention", 15th ZEW Conference, Mannheim, Germany.
  • Maleki, E., Ringel, D.M. & Skiera, B. (2017), "Competitive Evolution Analysis for Consumers’ Attention", 28th ITS European Conference, Passau, Germany.
  • Maleki, E., Ringel, D.M. & Skiera, B. (2017), "Proleptic Market Analysis: Market Analysis based on Consumers’ Attention", 28th Workshop on Information Systems and Economics (WISE 2017), Seoul, Korea.


Research Projects:

Maleki, E., Ringel, D.M. & Skiera, B. "Proleptic Market Analysis: Market Analysis based on Consumers’ Attention".

Maleki, E., Ahmadi, I, Abou Nabout, N. & Skiera, B, "Value of Targeting Based on Third-Party Data in Online Advertising". 

Maleki, E., "Here or There: Which Location to Target?".

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