Steffen Försch

Interests

  • Programmatic Buying
  • Big Data Analysis

About

Steffen Försch holds a Masters degree in Computer Science from the Goethe University, Frankfurt.
 
During his studies, he gained first work experiences in a software development company. After his graduation he worked as a Software-Developer in the Cashmanagement Industry.
 
Since Mai 2014 he holds a position as a research assistant and doctoral student at the chair of Electronic Commerce at Goethe University, Frankfurt.

 

Publications

  •  Skiera, B, Försch, S., Heise, M. (2017), "Akteure und Prozesse im Real-Time-Advertising", WiSt, 6, (June 2017).

Conference Proceedings:

  • Försch, S., Heise, M. & Skiera, B. (2016), "The Impact of Hard- and Soft-Floors in Real-Time Advertising Auctions on Publisher’s Profit", EMAC 2016, Oslo, Norway.
  • Försch, S., Heise, M. & Skiera, B. (2016), "The Impact of Hard- and Soft-Floors in Real-Time Advertising Auctions on Publisher’s Profit", Marketing Science 2016, Shanghai, China.
  • Försch, S., Heise, M. & Skiera, B. (2017), "The Impact of Hard- and Soft-Floors in Real-Time Advertising Auctions on Publisher’s Profit", Marketing Science 2017, Los Angeles, USA.
  • Försch, S. & Skiera, B. (2017), "The Effect of Weather on Users' Online Behavior", SALTY Conference of Quantitative Marketing, Hamburg, Germany. 

Selecting Working Papers und Research Projects

  • The Impact of Hard- and Soft-Floors in Real-Time Advertising Auctions on Publisher's Profit (mit Marc Heise und Bernd Skiera)
  • The Drivers of the Optimal Targeting Strategy: Choosing the Frequency and Spacing of Online Display Ads (mit Evert de Haan)
  • The Impact of Weather on Users' Online Behavior (mit Bernd Skiera)
  • How to Generate Large Data Sets to Teach Marketing Analytics: An Application to Real-Time Bidding (single author)

 Teaching

  • WS 14/15: Pflichtmodul "Marketing 2", Teaching Assistant 
  • SS 15: Pflichtmodul "Marketing 2", Teaching Assistant
  • WS 15/16: Pflichtmodul "Marketing 2", Teaching Assistant
  • WS 15/16: Wahlpflichtmodul "Electronic Commerce", Teaching Assistant
  • SS 16: Pflichtmodul "Marketing 2", Teaching Assistant
  • SS 16: Seminar "Planspiel: Online-Marketing in der Reisebranche", Teaching Assistant
  • WS 16/17: Pflichtmodul "Marketing 2", Teaching Assistant
  • SS 17: Wahlpflichtmodul "Electronic Commerce", Teaching Assistant
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