Awards in teaching and research

" VHB Best Practice Paper Award", 82nd Annual Conference of the Association of University Professors of Business Administration (VHB), for the article: Shunyao Yan, J.-Prof. Dr. Klaus Miller and Prof. Dr. Bernd Skiera: "Do Ads Harm News Consumption?
Recipient of an Advanced Grant of the European Research Council (”ERC Advanced Grant”) for the Project ”Economic Consequences of Restrictions on the Usage of (digital) Cookies”
Fellow of the European Marketing Academy ("EMAC Fellow")
Winner of the Sheth Foundation/Journal of Marketing Long-Term Impact Award for the article: Hinz, O., Skiera, B., Barrot, C., & Becker, J.U. (2011). Seeding strategies for viral marketing: An empirical comparison. Journal of Marketing, 75(6), 55-71
Best Teaching Award at Graduate School of Economics, Finance and
Management (GSEFM)
Finalist for the Award of Goethe-University for Best Dissertation Supervision
Best Teaching Award at Graduate School of Economics, Finance and
Management (GSEFM)
Recipient of IBM Faculty Award
Outstanding Reviewer Award of Journal of Marketing
Finalist for the 2014 MSI/H. Paul Root Award of the Marketing Science Institute and the American Marketing Association with the paper: Schulze, Christian / Schöler, Lisa / Skiera, Bernd (2014), "Not All Fun and Games: Viral Marketing for Utilitarian Products", Journal of Marketing, Vol. 78, Issue 1, 1-19
Winner of the Best Paper Award of IJRM's Special Issue on "Marketing and Innovation" with the paper: Schulz, Fabian / Schlereth, Christian / Mazar, Nina / Skiera, Bernd (2015), "Advance Payment Systems: Paying Too Much Today and Being Satisfied Tomorrow", International Journal of Research in Marketing, Vol. 32, Issue 3, 238-250


An overview of all awards can be found in my curriculum.