Gabriela Alves Werb


Online marketing
Customer-based firm evaluation

Interface among marketing, finance and accounting




Gabriela Alves Werb studied Production Engineering at the PUC-Rio University in Brazil. She worked four years at IBM (IBM Bank), where she dedicated herself to B2B financial sales, financial analysis, controlling, pricing and process improvement. In 2011 she joined the consulting firm Hays, where she worked for more than three years as a consultant. She lead projects in the Engineering & Manufacturing sector and later lead and restructured the Oil & Gas business division in Brazil.

In October 2015 Gabriela Alves Werb joined the PhD program at the Graduate School of Economics, Finance and Management (GSEFM) and is since December 2016 a Research Assistant in the Chair of Electronic Commerce at the Goethe University.