Iman Ahmadi


Competition Analysis
Machine Learning
Big Markets

Electronic Commerce




Iman Ahmadi (1985) studied Business Administration from 2009 to 2011 for his master degree at Sharif University of Technology in Tehran with an emphasis on Marketing. He studied Mechanical Engineering from 2003 to 2008 for bachelor degree at Tehran University.
He gained work experience through implementing various marketing projects for private companies during and after his master degree. He worked at Sharif Technology Study Center after his master degree. He also gained work experience through internship at PETROPARS (Oil & Gas Company) during his bachelor degree.
Iman Ahmadi participates in PhD program in Marketing of the Graduate School of Economics, Finance, and Management since September 2012 and is a research assistant at the Chair of Electronic Commerce since December 2013.


Ahmadi, Iman, Bernd Skiera, Anja Lambrecht, and Florian Heubrandner (2017), “Time Preferences and the Pricing of Complementary Durables and Consumables,” International Journal of Research in Marketing (doi).

Ahmadi, Iman, Daniel Ringel, and Bernd Skiera, “A New Approach to Determine the Constituent Sources of New Product Market Share,” Journal of Marketing (Invited for resubmission).

Maleki, Elham, Iman Ahmadi, Nadia Abou Nabout, and Bernd Skiera, “Value of Targeting Based on Third-Party Data in Online Advertising,” Work in progress.