|Customer Value Management|
|Customer Based Firm Valuation|
Jennifer Jiang (1998) studied Business Informatics at the Technical University of Darmstadt and received B.Sc. in September 2018 as the best in her class and M.Sc. in September 2020. In her studies she focused on project and marketing management as well as artificial intelligence and machine learning.
During the studies she was a scholarship holder of the Deutschlandstipendium and spent one semester in Switzerland at the École Polytechnique Fédérale de Lausanne. As a student assistant she also supervised practice groups of math lectures. She gained practical experience through working student activities and internships at Heraeus infosystems GmbH and ING-DiBa AG.
Jennifer Jiang likes to cook and play music in her free time and was active in the table tennis hessian cadre for many years in her youth. Since October 2020, she has been a research assistant and doctoral candidate at the Chair of Electronic Commerce at the Goethe University Frankfurt.