Shunyao Yan


Electronic Commerce
Digital Goods
Customer Analytics
Textual Analysis

Curriculum Vitae


Shunyao Yan (1994) holds a Bachelor’s Degree in Business Administration with a focus on management from Nanjing University, China. During her undergraduate studies, she spent a semester abroad studying business and law at the University of Sydney, Australia. Besides studying, she gained practical experience through internship in management consulting, brokerage firm, and internet startup.

Since October 2016, Shunyao Yan joined the PhD program at the Graduate School of Economics, Finance, and Management (GSEFM). Since August 2018, she is a research assistant at the chair of Electronic Commerce at Goethe University, Frankfurt.