Shunyao Yan


Digital Advertising
Media Consumption
Information and Attention
Applied Econometrics
Machine Learning


Shunyao Yan (1994) holds a Bachelor’s Degree in Business Administration with a focus on management from Nanjing University, China. During her undergraduate studies, she spent a semester abroad studying business and law at the University of Sydney, Australia. Besides studying, she gained practical experience through internship in management consulting, brokerage firm, and internet startup.

Since October 2016, Shunyao Yan joined the PhD program at the Graduate School of Economics, Finance, and Management (GSEFM). Since August 2018, she is a research assistant at the chair of Electronic Commerce at Goethe University, Frankfurt.

Selected Research Projects

"Do Ads Harm News Consumption?”

Shunyao Yan, Klaus M. Miller, Bernd Skiera (under review)

“Paywall and Content Polarization”

Shunyao Yan

“Long Live Fake News? An Empirical Analysis of Fact-Checking”

Shunyao Yan, Jinping Hu* (*co-first author)