Simeng Han

Interests

Customer-Based Firm Evaluation

E-Commerce

Marketing-Finance Interface

Big Data Analytics

      Curriculum Vitae

      About

      Simeng Han holds a Bachelor’s Degree in English from Beijing Language and Culture University, and a Master’s Degree in Management from Warwick Business School. Afterwards she gathered practical work experience at BMW-Brilliance Automotive, a joint venture of BMW in China, where she worked for three year as Senior Specialist Project Steering.

      In October 2017 Simeng Han joined the Ph.D.-program at the Graduate School of Economics, Finance and Management (GSEFM) and is since November 2018 a Research Assistant at the Chair of Electronic Commerce at the Goethe University Frankfurt.

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