Customer-Based Firm Evaluation
Big Data Analytics
Simeng Han holds a Bachelor’s Degree in English from Beijing Language and Culture University, and a Master’s Degree in Management from Warwick Business School. Afterwards she gathered practical work experience at BMW-Brilliance Automotive, a joint venture of BMW in China, where she worked for three year as Senior Specialist Project Steering.
In October 2017 Simeng Han joined the Ph.D.-program at the Graduate School of Economics, Finance and Management (GSEFM) and is since November 2018 a Research Assistant at the Chair of Electronic Commerce at the Goethe University Frankfurt.